For over fifty years, Mr. Hidell has managed Hidell International, an international consulting firm with a global reputation in the beverage and bottled water industries. During this period he has overseen long range business development strategies, product development, finance and administration of the firm. He has been instrumental in the development of the company's joint venture relationships and the execution of business opportunities.
He is a former member of the Board of Directors of the International Bottled Water Association (IBWA); he presently sits on the Executive Committee of the IBWA and the Supplier Committee and Education Committee. He is the past Chairman of the International Council of the Bottled Water Associations and Chairman of that organization's Supplier Committee and Convention Committee. In 2001, he was granted the highest honor in the bottled water industry - being inducted into the Beverage World Magazine Bottled Water Hall of Fame. He is also a member of the International Society of Beverage Technologists. He is a former member of the Board of Directors of the Neverfail Spring Water Co., Inc. in Sydney, Australia. Neverfail was a publicly held firm with a capitalized value exceeding $300 million and is now owned by Amital, Ltd., the Coca Cola franchise in Australia. He is a member of the Council of Experts of the Association International de la Distribution des Produits Alimentaires et des Products de Grande Consommation (AIDA), Bruxells, Belgium, an international organization servicing the logistics and distribution industry. In 2013 Mr. Hidell was awarded "The Lifetime Achievement Award" by the Berkeley Springs International Water Festival for his support of the water industry for over fifty years.
Mr. Hidell is an internationally recognized expert in the bottled water industry with particular experience in bottled water plant design and technology, management, operations and international economic market research. In addition to bottled water and beverages, Mr. Hidell is a recognized expert in the point of use industry. Here he specializes in the application of advanced water treatment and waste water treatment technologies.