How to Know If the Green Company You’re Investing in Will Follow Through on Their Promises
With so many green technology companies vying for market attention, it can be difficult to know which ones to trust. And with stakeholders on high alert due to greenwashing scandals and illegitimate environmental claims made by industry leaders, finding the right sustainable causes to align with can be tricky.
At Oxydus, we believe that transparency plays a huge role in improving the current climate crisis. That’s why all of our operations are an open book for investors and stakeholders. For companies that don’t follow this same ethos though, how can you know if they’re going to stay true to their word?
If you’re looking for green investment opportunities and want to ensure your money is as secure as possible, remember to keep these points in mind.
Green technology companies with real promise don’t just appear out of nowhere
Environmental companies with true dedication to the cause don’t just appear overnight. They work for years to reach a point where they can launch new technology or announce research that has the potential to change the world.
This is why it’s always a good idea to research a company’s origins and be aware of some red flags to look out for.
An established green technology company will naturally have an expert team working with them, likely including R&D engineers, environmental consultants, and legal advisors. If information on individual team members isn’t openly available, check out the company on platforms like LinkedIn.
Alternatively, just ask! Any company you’re considering investing in should be happy to share insight into their business operations. Expert solutions require expert knowledge and you're entitled to investigate further.
Who are they aiming their technology towards?
Examining who green technology companies are targeting makes it easier to identify whether their goals are long-term or short-term.
Despite all green companies understanding that the climate crisis is a global issue, many have already switched their attention to the short-term benefits of attractive market segments. As consumers drive the market towards sustainable retail, it’s no surprise that green companies are scrambling to keep up.
Many green companies start off promising to change the world with big ideas. As time goes on, though, they may piggyback on pre-established concepts. While we don't blame these companies for capitalizing on attractive short-term gains, promising one thing and delivering another is bad news for investors.
To ensure that the company you’re investing in won’t go against their word, look at their bigger picture. Identify the steps they’re actively taking towards their objectives and monitor developments.
If a green technology company is claiming they want to save lives with their technology, are they:
Maintaining focus on delivering viable results as soon as possible?
Actively improving the impact their technology can have on the world?
Keeping investors and stakeholders updated on their development phases?
Visibly committed to making their big ideas happen?
Remember: A company promising real solutions to a global issue will be considering everyone, not just a market segment.
Do they have patents?
New and innovative technology in the green sector is emerging faster than ever. Therefore, it’s important to know that the company you’re investing in is serious about its technology. If their technology is as good as they say it is, they’ll likely want to protect it.
For an R&D team that’s truly committed to their work, having another company replicate or repurpose their solutions can be devastating. This is why a green technology company with long-term goals in mind will likely have patents in place.
For investors, patents for new technology provide some sense of investment security. They also give further developments the best chance of remaining on track. Obtaining a patent in America can be a lengthy and costly process, so only the most committed green companies will go to this level of effort to protect their assets.
Are the promises they’re making realistic?
There are certainly pros and cons to so many green technology companies emerging simultaneously. One problem is that almost all of them want to get noticed. Because of this, they want to make more profound promises than their competitors.
While it’s good to dream big ( especially when it comes to a global crisis), it’s also important to be realistic. Resources used to combat the impact of climate change are valuable, and solutions that aren’t viable are a waste of time, money and expert knowledge.
The green technology projects most likely to deliver on their promises are the ones that prove they’re viable as early as possible. Naturally, knowing the exact outcomes of brand new technology is not always possible. However, it’s still important to factor in what kind of claims appear realistic and which ones don’t.
To check the viability of a claim, examine if the company in question offers any details about its technical specifications. If so, potential investors can investigate these specifications independently. Also, consider if stakeholders are being updated enough. The best green companies keep everyone in the loop.
Following on from this, always research the backstory of a company. Where is the company’s starting point? Are they trying to solve problems that other companies have failed to solve, or have they pulled their starting point out of thin air?
If you can't find any information on a company's origins, you can assume that they don't want anyone to find it!
How Oxydus are delivering on their promises:
Oxydus has developed the Teva7 system. Soon to hit the market, the Teva7 will be the only remotely managed atmospheric water production (AWG) system.
The unit extracts moisture from the earth’s atmosphere and turns it into potable water. With all functions controllable from anywhere in the world due to its A.I. capabilities, the Teva7 unit can bring water wherever it’s needed.
With an unparalleled filtration system and functions that mean you can place the units practically anywhere, the Teva7 delivers solutions on a global level. Available in 3 different sizes and with a scalable business model already in place, Oxydus are ready to start making an impact now.
Oxydus ensures social and financial security for their technology by already securing three patents for the Teva7 unit. They are:
1. Methods Patent (U.S. patent No. 10,619,333) — issued on 4/14/2020
2. System Patents (U.S. Patent No. 10,633,835) — Issued 4/28/2020
3. International (PCT Reg. No. PCTIB2019050405) — Issued 5/22/2020We’re serious about the long-term impact of the technology we develop, so transparency will always be a part of how we operate. You can contact us directly if you would like to receive technical documentation on our machinery and process.
For investors, you’ll find all the information you need at: https://wefunder.com/oxydus